Anyone can create mediocre content. Creating content that has been published, republished, reworked, and repurposed a million times is easy. But creating valuable, relevant, quality content is hard. It takes time, effort, energy, resources, and knowledge. Most of this—in small businesses—is wrapped up in the expert owners who are also tasked with running the business, serving the clients, and managing the marketing and outreach. Plus, let’s face it. Just the thought of conten